Arity turns driving behavior and mobility data into insights that help insurers, businesses and transportation agencies make roads safer and smarter.
Every journey leaves clues about how people move through the world. Speeding, distracted driving, sudden braking, and changing travel patterns can reveal risks that traditional accident reports may only expose after something has gone wrong. The challenge is turning those signals into insights that help people and organizations make better decisions.
That challenge sits at the heart of Arity, a Chicago-based mobility data and analytics company. By analyzing driving behavior and mobility patterns, Arity helps insurers, businesses, and public agencies better understand transportation and identify opportunities to make it safer, smarter, and more useful. Its work reflects a broader shift in the industry: using data not only to understand what has happened on the road, but also to recognize patterns that may help guide what happens next.
Building a Business Around Mobility Intelligence
Founded in 2014, Arity developed its expertise in telematics and driving behavior analytics, particularly for the auto insurance industry. Over time, the applications of mobility data have expanded beyond insurance, creating opportunities for businesses and transportation authorities to understand movement at a much broader scale.
The company's approach looks beyond conventional traffic counts. Driving signals such as speeding, hard braking, and phone use can provide a more detailed picture of behavior behind the wheel. When analyzed responsibly and at scale, these patterns can help insurers assess driving-related risk, businesses understand travel behavior, and transportation planners investigate where safety improvements may be needed.
The value lies not simply in gathering information, but in making it useful. Data becomes more meaningful when it helps an organization ask better questions, allocate resources more thoughtfully, or identify a problem that might otherwise remain hidden.
Arity's Annual Driving Behavior Report illustrates the scale of this work. The company analyzes trillions of miles of driving data to identify patterns in how people travel and how those patterns change over time. Its 2025 report drew on data from more than 45 million U.S. connections, examining trends shaped by commuting habits, weather events, and evolving lifestyles.
Moving Road Safety from Reaction to Prevention
For Gary Hallgren, President of Arity, improving road safety begins with understanding the behaviors that contribute to risk. In a January 2025 article, he highlighted a gap between how safely drivers believe they behave and the risks associated with everyday actions.
Arity's research found that drivers often underestimated the dangers of behaviors such as failing to signal, hard braking, and speeding. The article also reported that 86% of surveyed U.S. drivers would be more willing to share their driving behavior data if they knew it could help save lives. These findings pointed to an important challenge: safety improvements depend not only on technology, but also on awareness and a willingness to act.
The same principle applies to transportation planning. In July 2025, Arity discussed how driving behavior data could help transportation departments identify potentially risky locations and prioritize interventions. Rather than relying exclusively on historical crash records, authorities can use additional evidence about driving patterns to investigate where improvements may be warranted.
This approach does not replace established road-safety methods. Instead, it offers another source of information that can help officials decide where to direct attention and resources.
Leadership Focused on Practical Impact
As President, Hallgren's public commentary emphasizes collaboration among drivers, insurers, businesses, and government agencies. Each has a role in creating a transportation system that responds more effectively to risk.
For Arity, consumer participation is an important part of that effort. Driving data can become more useful when people understand how it may be applied and what benefits it could provide. At the same time, responsible data practices and transparency remain essential to maintaining trust.
Hallgren's perspective also reflects a wider shift in mobility: moving from broad assumptions about drivers toward a more detailed understanding of actual behavior. Better insights can help insurers evaluate risk more precisely, give businesses a clearer picture of travel patterns, and support public agencies as they consider transportation investments.
Beyond Safety: Understanding How People Move
Road safety is one part of Arity's broader work. Mobility intelligence can also help businesses understand customer movement, evaluate potential locations, and recognize changes in travel demand.
Its research illustrates how transportation patterns reflect wider changes in daily life. Commuting routines, extreme weather, and shifting work arrangements can influence when people travel, how far they drive, and where demand for services develops. For organizations making decisions about insurance, retail, or transportation infrastructure, those patterns offer useful context.
The challenge is translating large datasets into reliable, actionable insights. Technology alone cannot guarantee better outcomes; its value depends on how effectively organizations interpret the evidence and apply it to real-world decisions.
A More Informed Future for Mobility
Arity's work demonstrates how mobility intelligence can help connect individual driving behavior with broader transportation decisions. Under Hallgren's leadership, the company has continued to highlight the importance of recognizing risk, improving awareness, and encouraging collaboration across the transportation ecosystem.
The long-term opportunity extends beyond collecting more data. It lies in using that information responsibly to help people understand their behavior, enable organizations to make better decisions, and support more informed approaches to road safety.
As transportation continues to evolve, companies that turn complex mobility patterns into practical insights will have an important role to play. Arity's contribution is its focus on making those patterns easier to understand and helping put that understanding to work.
Company at a Glance
Company: Arity
Industry: Mobility Data, Analytics and Transportation Technology
Founded: 2014
Headquarters: Chicago, Illinois, USA
President: Gary Hallgren
Website: https://www.arity.com
Featured in: 10 Innovative Companies of the Year 2025
